By Caroline Barry
Originally published in Pure Contemporary
“Do-it-yourself” has become just “DIY;” Target is democratizing design; women’s magazines break from fashion to run issues dedicated solely to interior design; and clichés of paint brush wielding, HGTV-watching moms have replaced the soap opera-viewing, bonbon-eating set of the 1980s.
The country is in the throes of a collective lust for design. And while we all don’t want to actually do it ourselves, we do want our homes to reflect ourselves. We want people to walk in and have a sense of who we are and what we’re about. And the easiest way to impart these ideas is the one we seem to have the biggest problem with: color.
But finding and living with colors we really love can be easy and even fun. Aimee Desrosier, a member of The Color Marketing Group Consultants Bureau and a Color Forecaster for California Paints says, “We all coordinate color everyday. It’s almost like makeup––it pays to get a little information and instruction.” Plus, she says, “There are a lot of tools that do it for you and still give you an opportunity for flexibility.”
Step 1: Getting to Know You
The link between our personalities and color preferences is muddy with outside influence. Desrosier says color confusion starts with information overload, and the often paid-for mis-recommendations of home design celebrities. Trends get in the way of what we know we like, and trying to fit colors in with existing furniture, cabinetry, floors or woodwork just makes the choices more difficult.
Thankfully though, the unlikely merger of technology, psychoanalysis and style helps guide us through a rainbow of possible color disasters. Pittsburgh Paints launched the Voice of Color “Color Sense Game”. “It doesn’t just show consumers what colors work well together,” says Pittsburgh Paints Artistic Director Josette Buisson, a Color Marketing Group chairholder. “It creates an individual color identity based on that person’s psychological and behavioral make-up. This provides meaning and inspires confidence in their color decisions.”
Your answers to seven questions determine your personality and related color preferences. Would you rather vacation on a sailboat, a beach, the Grand Canyon? Do you prefer the taste of cakes, blueberries, or peppers? How would your friends describe you? Your answers result in a series of colors that work together, and reveal the color palettes for other personalities. Look at them all and see how right they were about your favorites. There’s also the Dewey Color System. Choose your favorite and least favorite colors and the System uses your choices to determine your personality. Are you a Giver, a Truth Seeker, maybe a Forecaster? Dewey provides color palettes for every personality.
Step 2: Relationship Baggage
Armed with a series of palettes that suit your style, you’re ready for the next step toward color commitment: blending what you like with what you have. But the baggage you bring to a color relationship isn’t necessarily a bad thing. It might be mahogany woodwork, wenge-stained floor or amazing bright blue sofa. Take a good look at your “unchangeables.” Sure your woodwork is brown, a neutral, but really look. Do you see red, orange? Call the wenge floor black. As for the sofa, blue is blue, work from there. Check your palettes to see which colors look best with the colors you notice.
Step 3: Is this Color Right for You?
It’s difficult to hold up a tiny paint chip and really envision what an entire room will look like. Colors look different as a day progresses and lighting changes. To see it all before you commit, consider buying some paint samples of colors you’re seriously considering. Most paint manufacturers from Benjamin Moore to California Paints and Devine Color offer samples, usually for around $5. Glidden sells Peel & Stick samples (3 3/4 by 6 inches) that stick right to the walls and can be moved around. Choose from six packs of 10 coordinated colors. Each is $2.99 and includes a $2 rebate on a gallon of their paint.
Pittsburgh Paints, Benjamin Moore, Behr and others feature paint programs on their websites that allow you to choose from their palettes and paint walls on pictures they provide. It’s a great way to see how the colors you choose for walls, trim and accents work together on the different surfaces. When using these though, have the actual paint chips or samples as a reference, as the color shown on your monitor will vary from the actual color. Benjamin Moore and Pittsburgh Paints are unique in allowing consumers to purchase and download the program in order to upload and paint pictures of their own homes.
Step 4: Colors Lie
In most relationships, lying is right up there with cheating, not so in a love affair with color. Use the lies colors tell to cover up architectural oddities or highlight gorgeous attractions. Here’s a sample of problems that color can help solve.
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Looking Trim Images from "Color for Interior Design" by Ethel Rompilla. |
Step 5: Get the Best
Shop different manufacturers for colors and inspiration, but when it comes to buying the paint, make sure you go to a high-end manufacturer. With everything you go through finding “the one,” leaving paint quality to chance just doesn’t make sense.
Color Expert Amiee Desrosier says, “The best paint tip is don’t skimp, don’t go cheap. Whether it’s on a brush or the paint, this is one instance when cost really does equate to quality."
She explains, "There are several grades of acrylic but on a paint can, they all have the same labels, the same language. So although the labels read the same, the cans may contain paint of totally different quality. Always go with the good stuff, and that means the more expensive option."
"When you skimp on paint, it's harder to make the finished product look good when applying it. You may end up going through so much to get proper coverage that you would have done better to have bought the more expensive paint in the first place. Some paints are so cheap they come off on clothes, others come off when you go to clean dirt off the wall. With more expensive, better quality paints this wont happen."
Remember, a paint company can take a paint chip color from another company and reproduce it using their own paints. So if you find the perfect color from one company but you prefer another brand, it’s very easy to have it made. If you’re using a contractor, he probably has a preferred manufacturer. Find out who it is and why he uses them. Chances are he uses what he finds works best and holds up longest. If you prefer a different brand just let him know, he should make a switch for your project.
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Red packs a wallop, physiologically speaking, increasing blood pressure, heartbeat and energy in most people. It instills feelings of intimacy and passion. Red also increases the appetite, explaining why it's often used in restaurants, and why it's a good choice for formal dining rooms. 
Orange, like red, tends to warm a room, but in a more friendly and welcoming way. As a result, paints in various shades and tints of orange work well in living rooms and family rooms. 
Yellow is also warm and welcoming, but it is more attention- getting than either red or orange. For this reason, it is a good paint color to use in poorly lit foyers or dark hallways. 
Blue, which is part of the cool color palette, makes us feel calm and tranquil, so it is ideal for use in bedrooms. But since blue works as an appetite suppressant (perhaps because there are few blue foods) it is not the best option for a dining room ... unless you're on a diet. 
Green is another relaxing color that is much more versatile than blue. Light greens are ideal for bedrooms and living rooms; mid-tones are good for kitchens and dining rooms (many foods are green). Also, because green is calming, it is often used in hospitals, workplaces and schools. 
Violet is a tricky color, psychologically speaking. Many adults dislike purples, but are fond of the rose family, which can work in many rooms, including dining rooms, bedrooms and libraries. Young children, on the other hand, respond favorably to violet, so this color can be used successfully in children's bedrooms and play areas. 